New Brand Assets: Where are we going?

"We show that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes including: sexual orientation, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental separation, age, and gender. The analysis presented is based on a dataset of over 58,000 volunteers who provided their Facebook Likes, detailed demographic profiles, and the results of several psychometric tests." Kosinski et al. 2013 (The Psychometrics Centre, University of Cambridge) Like. Comment. Engage. Sponsored...

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Win with Adwords Strategic Decisions

I make myself tiring when i say to my friends and colleagues again and again that what is missing nowadays is not skill, but critical thinking. Strategic insight and then tactical implementation. Marketers are not an exception. Now, if we think Adwords from a marketer’s holistic point of view, caution is necessary; otherwise our campaign is doomed to fail. What else could we put emphasis on, apart from grouping the keywords correctly, using optimized settings and then sitting back to drink scotch (or soda if you prefer), thus leaving our account to run without intervention? Ignoring our Unique Selling Proposition USP stands...

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Capitalistic materialism and happiness; an holistic approach

“The world says: "You have needs -- satisfy them. You have as much right as the rich and the mighty. Don't hesitate to satisfy your needs; indeed, expand your needs and demand more." This is the worldly doctrine of today. And they believe that this is freedom. The result for the rich is isolation and suicide, for the poor, envy and murder.”  ― Fyodor Dostoyevsky, The Brothers Karamazov: A Novel in Four Parts With Epilogue Materialism, the forgotten child of monist ontology. The nature and definition of matter have occasioned much philosophical debate, even from ancient times.   In ancient Greece, philosophers like Thales,...

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