Thursday, January 16, 2014
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Advertising is a powerful form of marketing communication used to "encourage, persuade, or even manipulate an audience to take or continue to take some action". The final desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The marketing mix has been the key concept to advertising. The marketing mix refers to four variables (the 4 P's) that a marketing manager can control in order to influence
a brand’s sales or market share. The basic question that managers face nowadays is,
what
level...
