Monday, July 01, 2013
Unknown
What are the key cultural constructs or dimension?
The
constructs of individualism and collectivism represent the
most
broadly used dimensions of cultural variability for cross-cultural comparison. In individualistic (IND) cultures, people
tend to prefer independent relationships to others and to subordinate the goals
of their ingroups to their own personal goals. In collectivistic (COL)
cultures, in contrast, individuals tend to prefer interdependent relationships
to others and to subordinate their personal goals to those of their ingroups. The key distinction involves the extent
to which one defines the self in relation to others....
