Thursday, September 26, 2013
Unknown
An economic depression affects everyone. During the Panic of
1857, the Post World-War I Crisis, the Wall Street Crash of 1929, the Great
Recession of 2008-2009 or even the "Greek Crisis", the basic mechanisms of
consumer attitudes were similar. Both the value perceived by consumers and
shareholder value were heavily influenced by brand. Brand can drive growth in
an up market or protect the company’s value in a down market. But, what really
happens we enter a recession phase and what are the impacts? Actually:
• Investors become very risk-averse. They are quick to
criticize companies’ performance, resulting in decreasing share prices.
•...
