Saturday, August 31, 2013
Unknown
Vertical integration in a
distribution channel places into focus the factors of cooperation such as the
distribution of income among partners, the distribution of risk depending on the
marketing functions and activities assumed, as well as margin increase through the cost
reduction. The problem is to identify the model which is, from a theoretical point of view, based on
gradation of integration and the retailers’ power. For efficient retail, it is
necessary to adjust the retailer’s and the supplier’s distribution models, and this homogeneous structure represents a unique model of cooperation between...
