Merry Christmas - Marketing, psychology and the world

Santa Claus, Christmas carols, gifts, endless queues at the malls and the local post offices, house decorations and more human externalities! Christmas is here! Hohoho!! But, what does Christmas mean for us? Why "Merry Christmas"? Does Santa really exist? How could Christmas decoration both in houses and in retail stores affect our psychology? Marketers and psychologists are actually curious human beings that have studied almost every aspect of human and consumer behavior, including Christmas psychology! Santa Claus really exists? Santa Claus, also known as Saint Nicholas, Father Christmas or simply "Santa", is a mythical...

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Neuromarketing for Companies: Can it help?

Neuromarketing is a relatively new field of marketing research which focuses on consumers' cognitive and affective response to marketing stimuli. Neuromarketing is actually a child of the eternal corporate need to sustain a decision by all possible means when the pressure is way over the possibility of a decident to fight failure. Google, Coca-Cola, BMW, Procter & Gamble, Motorola, CBS are a few of the companies who have experimented neuromarketing for the past years. We have previously referred to neuroscience and neuromarketing research here and here, yet academics are still sceptical when it...

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Monozukuri for Sustainable Brands in the 21st Century

The word Monozukuri has only been in use for almost 15 years. In 1998, the Japanese Prime Minister’s Office set up a "Monozukuri Kondankai", in order to reverse the trend of deindustrialization and hollowing out that Japan was experiencing after the end of the Japanese financial bubble by affirming Japan’s strengths in manufacturing. In general, monozukuri  is the "art, science and craft of making things." While monozukuri is used to describe technology and processes integrating sustainable development, production and procurement, it also includes intangible qualities such as unique craftsmanship and dedication to continuous...

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Behavioral marketing

Emotional cues that work magic for customers  Marketers have long understood that emotions play an important role in consumer decision making. But, as the latest scientific evidence suggests, their influence is much more nuanced and complex than many are aware. Subtle, rather than intense, emotional reactions are often more persuasive. Short-lived emotions can have lasting effects. The experience and expression of negative emotions can sometimes be beneficial. Emotional experiences are often poorly predicted and remembered. In all these areas, a better understanding of emotions will help managers tailor their own act to give...

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