Marketing & Social Psychology for a Better Future

Because Marketing is interested in persuasion, changing attitudes and provoking specific behaviours, it has always used psychological theories, and more specifically theories coming from Social Psychology. As early as 1928, the famous work of Edward Bernays on Propaganda, one of the many ancestors of marketing and Freud's nephew,explicitly refers to several social psychologist’s work in order to address and influence the masses to sell them products, for example by manipulating the nature of the source of information to for better influence in claims. Apart from theories and experiments, Social Psychology also brought many a technique...

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