Target markets and ANN

Once we, marketers, have determined our business products or services, we must accurately identify our target markets. The target market is the actual customer group, or audience, in which our business will attempt to sell its products and services. Target marketing tailors a marketing mix for one or more segments identified by market segmentation and usually contrasts with mass marketing, depending on the industry, the competition, the marketing budget of the business, NGO vs non-NGO, etcetera. Many techniques have been used in order to select the target markets, such as statistical regression (Bult&Wansbeek, 1995), neural...

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Capitalistic materialism and happiness; an holistic approach

“The world says: "You have needs -- satisfy them. You have as much right as the rich and the mighty. Don't hesitate to satisfy your needs; indeed, expand your needs and demand more." This is the worldly doctrine of today. And they believe that this is freedom. The result for the rich is isolation and suicide, for the poor, envy and murder.”  ― Fyodor Dostoyevsky, The Brothers Karamazov: A Novel in Four Parts With Epilogue Materialism, the forgotten child of monist ontology. The nature and definition of matter have occasioned much philosophical debate, even from ancient times.   In ancient Greece, philosophers like Thales,...

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