Corporate Strategy by Ansoff

 Before the report of the project on the lost Twitter bird(our previous post-an experiment on how to go viral on Twitter),let's take a break and talk about Ansoff. Ansoff’s 1965 classic, Corporate Strategy, contains one of business’s most important and enduring strategic formulations. Before becoming a distinguished academic, writer, and consultant in the mid-1960s,Ansoff progressed through a series of planning positions at the Rand Corporation and Lockheed, ending this phase of his career as vice president and general manager of the Industrial Technology Division at Lockheed Electronics. Experience with diversification planning helped...

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Viral Marketing-A myth?

That ideas can go viral is now a given in corporate marketing and the culture – it’s even part of the plot of the 2011 Pulitzer Prize-winning novel “A Visit from the Goon Squad.” But new research suggests the term “viral” marketing does not describe accurately what happens in the market. ...

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The 5 Worst Viral Marketing Campaigns

Perhaps the biggest viral marketing blunders of the last decade. 5. eBay 'Windorphins' ...

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Behavioral marketing

Emotional cues that work magic for customers  Marketers have long understood that emotions play an important role in consumer decision making. But, as the latest scientific evidence suggests, their influence is much more nuanced and complex than many are aware. Subtle, rather than intense, emotional reactions are often more persuasive. Short-lived emotions can have lasting effects. The experience and expression of negative emotions can sometimes be beneficial. Emotional experiences are often poorly predicted and remembered. In all these areas, a better understanding of emotions will help managers tailor their own act to give...

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