Showing posts with label myth. Show all posts
Showing posts with label myth. Show all posts

Wednesday, June 12, 2013

Viral Marketing-A myth?



That ideas can go viral is now a given in corporate marketing and the culture – it’s even part of the plot of the 2011 Pulitzer Prize-winning novel “A Visit from the Goon Squad.” But new research suggests the term “viral” marketing does not describe accurately what happens in the market.